$1,235.29

monthly goal target

Monthly Fee Breakdown

App Store (15%)-$92.65

Play Store (15%)-$92.65

3rd Party Fees-$0.00

Operational Costs-$50.00

User Targets

124

Paying Customers

3,100

Total Active Users Needed

*Based on a 4% conversion from free to paid users at $9.99/mo.

Net Monthly Profit

$1,000

Equivalent Annual Gross

$14,824

How to Calculate Mobile App Revenue and Fees

When planning a mobile application's business model, many developers overlook the significant impact of store commissions and technical overhead. Our Mobile Pricing Calculator helps you work backwards from your desired net income to find the required gross target. We account for the standard 15% Small Business Program fees for the Apple App Store and Google Play Store, along with popular 3rd-party tools like RevenueCat.

Why model your pricing?

Understand the gap between Gross and Net revenue
Calculate the exact number of users needed to sustain your business
Compare subscription vs. one-time purchase models
Plan for 3rd party costs before integration
Optimize pricing tiers based on fee structures

Store Fee Assumptions

This tool assumes a 15% commission rate, which is standard for developers earning under $1M annually on both major platforms. If your app exceeds this threshold, the commission typically increases to 30%. Third-party platforms like RevenueCat offer a free tier for small apps, typically charging around 0.8% once you pass $2,500 in monthly tracked revenue.

Frequently Asked Questions

What is a good conversion rate for mobile apps?

While it varies by category, a healthy conversion rate from free-to-paid users is typically between 2% and 5%. Our tool uses 4% as a default starting point for growth modeling.

Does this include taxes like VAT?

No. This calculator focuses on platform fees and technical costs. Sales tax or VAT varies by country and is typically handled by the app stores before they report your gross revenue.

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